The gulf states preach different narratives depending on their audience. In the west they show pictures of dead kids and talk about how they want freedom and democracy, in the Muslims world they show the same picture but preach genocide of non Sunni's. Take al jazeera for example, in their English branch they are a progressive, pro gay, pro democracy, pro human rights organization, in their Arabic branch they are Sunni extremists preaching ISIS/Al Qaeda sympathy, pro Sharia, Anti minority, and borderline pro genocidal. The gulf state media is playing a double game and very few know about it. Check out some of the Arabic branches of popular news organizations, you'd be shock by the shit they get away with publishing.