The UFC's parent company filed for another IPO a few weeks ago, so there are some interesting tidbits in its
S-1. One of those is equity-based compensation in WME and Zuffa for a "senior executive" who's current employment agreement is through Dec. 31, 2028. Odds are, that's Dana White as he was given a contract in 2019 for 7 years, and most WME executives who got bonuses are listed by name. So unless there is a senior VP at the UFC/Zuffa who is getting a bigger bonus than the president, that senior executive is Dana.
For hitting various UFC equity thresholds, Dana would receive $12.5 million ($14 million if it was after an IPO) for each instance. These aren't lump sums, they're vested over 2 years. Dana hit thresholds in June 2019 and December 2020, so he received 2 payments totaling $25 million (What's known in Dana White speak as "Deontay Wilder money")
Further, Dana was in line for a $25 million bonus based on the value of WME as a whole ($28 million if post-IPO). But the Writer's Guild Strike, first IPO attempt that failed, and Covid seriously dropped WME's value. Depending on how their 2nd IPO attempt goes, WME may very well hit that threshold and Dana might collect another cool $28 million (again, Deontay Wilder money).
As far as the rest of the bonuses related to UFC management, they are below. I'm not sure if they include Dana's payouts or not. They include several other UFC executives based on the holding companies those awards go to. And those figures are budget totals, so there is some overhead baked in.
UFC Management Awards (page F-51 if anyone is curious) and other stuff
2018: $11.1 million
2019: $38.9 million
2020: $31.7 million
Also, in 2019, 2 senior executives redeemed $33 million in stock bonuses.
Finally, if anyone is curious on overall UFC revenue and profit, Endeavor gives its revenue and EBITDA for sports properties, which consist of the UFC, PBR and EuroLeague basketball. It's not broken down by sport, but the UFC is about/more than 80 percent of those revenues.
2018: $772.7 million in revenue, 35.1 percent EBITDA
2019: $935.8 million in revenue, 44.6 percent EBITDA (UFC signed the ESPN PPV deal that year)
2020: $952.6 million in revenue, 48 percent EBITDA (despite the UFC losing out on about $100 million in gate money)
Long story short, it's been a great few years for the UFC, especially during Covid. And Dana White has made more in bonuses the last three years than almost any UFC fighter has made in their entire career. The only exception there is Conor McGregor. If we include other bonuses and dividends Dana has gotten during his tenure, he's made more than Conor without even including his base salary as UFC president.