Yes...WME actually understands the grand scheme of things...sadly they are in a hole right now because of ZUFFA trying make the UFC like NFL,NHL,etc but in a weird mainstream kind of way
MMA is a fucking spectacle...WME seems to understand this.
Fedor vs Brock would've been the biggest fight ever IMO....2 million PPV sells, just with the hype of an undefeated fighter, the GOAT OF MMA vs Brock Lesnar, the current champ....With the right ads/media behind it, it would've been huge even though fedor wasn't super popular...He had the mystique of an average day man that matched up well against a loud mouth roider like Lesnar.
Sadly ZUFFA/The bald headed motherfucker aren't great business man and failed to accomplish this.