They pay the most money to a guy who would get destroyed by dozens of guys on The UFC roster. He's not the best fighter. He's successful as long as The UFC protects him from fighting bigger, better fighters. They protect him because they aren't promoting sport; they're promoting who has the loudest mouth and the most outrageous personality, neither of which have anything to do with athleticism. They're paying based on personality - not fighting ability and for a promotion that prides itself on being the leader of mixed martial arts - that's corrupt. They pay the most for attributes which have nothing to do with MMA ability.