But there's the thing... hardcores will buy nearly regardless. Also, many of the hardcore fans stream illegally. The casuals are the ones that tend to buy because they don't know the illegal outlets. And what they care about changes depending on the demographic and storyline.
UFC simply doesn't build storylines well outside of the blond-haired, blue eyed, loud-mouths and the "bad black man" scenarios. Then you have a couple of outliers like Diaz who can pull from his hardcore base who are only into MMA for him.
All this I can agree with for sure.
Not sure the midgets are the problem here (fully aware you and others just aren't into it. I'm just looking at causation determinants). I believe the fighting-safe to assure a paycheck, champs hiding, and probably far too many shows where personalities are impossible to get to know..... tend to be the bigger problem.