Exactly. Dana comes across so petty.
All this started because GSP asked Dana to pay for his voluntary VADA testing and Dana laughed at him and called him stupid for doing the test.
GSP never once spoke bad about the company up till that point. Great ambassador for the UFC... Top ppv draw. He said he was doing this to prove to everyone that not everybody at the top was on steroids. He was helping the company's image.
Instead, Dana treated him like shit. Then Dana tried to execute GSP at the infamous press conference.
GSP was badly affected by it. He was mentally exhausted and stressed. He however recovered, brushed it aside at business... And decided to come back.
Dana and the UFC told GSP he wasn't worth the money because fans have forgotten who he was. They continued to treat him like shit. Dana kept saying publicly that GSP doesn't want to fight. GSP went on a talkshow saying he has been begging for a contest but the UFC kept refusing to compensate him for the loss he would make from not getting Under Armor sponsorship since reebok was now the sole sponsor.
Dana finally agreed after Ronda's hype went bust... And Conor was refusing to fight in the cage, holding out for more money and even going to boxing.
Dana agreed, GSP came back and won... And when he found out he had a serious illness he vacated right away like a professional instead of holding the division hostage like some of the others today.
And even now Dana is still so bitter. What a small man Dana White is, when it comes to GSP.