Conor's Proper Twelve Brand of Whiskey

Everything is about promotion. Ciroc tastes exactly like New Amsterdam except one is much more popular and expensive.
 
He'll make a couple millions but it wont be taking off.
 
It's probably not bad idea with this whiskey. A lot of his fans probably will buy it. He can advertise it everywhere etc. What do you think about it?
My buddy owns a liquor store in lower NY. Already over a dozen calls and people coming in asking for proper 12. McGregor just has a 25min free advertisement in the middle at of NYC with over 2 million YouTube views of the conference. Safe to say with the decent price point he's gonna clean up well. It's no top shelf whisky but then again it's not trying to be.
 
My buddy owns a liquor store in lower NY. Already over a dozen calls and people coming in asking for proper 12. McGregor just has a 25min free advertisement in the middle at of NYC with over 2 million YouTube views of the conference. Safe to say with the decent price point he's gonna clean up well. It's no top shelf whisky but then again it's not trying to be.


dozen calls? that's suppose to be a lot. lol
 
dozen calls? that's suppose to be a lot. lol
For a MMA fighters debut Whiskey which just got promoted last night. This is one smaller store in an area with about 8 stores in a 7mile radius. Is it fucking ciroc dropping? No. Still quite a bit of interest for the area we're in.
 

You said: “He using an existing distillery and brand then repackaging it so he doesn’t own the IP. ”

The article you just linked says: ”McGregor tried close to 100 blends before settling on the contents of the Proper No. Twelve bottle. The whiskey was blended in Bushmills by David Elder– formerly of Guinness and who McGregor describes as his Master Distiller – and then bottled in Bushmills.

There is no repackaging, this is a unique whiskey. It is bottled at Bushmills and produced in association with Proximo but make no mistake about it Conor has given us an all new whiskey that is going to take over the game.
 
If it doesnt taste good, it will only sell as long as conor is fighting.
 
dude no way. His shit is some rebadged off brand bushmills. Beam has been produced in its current exact form since 1933 and is a multi billion dollar brand owned by Suntory. JD has a similar lineage.
Yeah despite being equally bad or worse, they have a huge loyal market that no new whiskey is touching.
 
Well if WME is not willing to give Conor a small partnership, he is smart to use UFC to promote his business. Others should take notice rather than complaining about Reebok.
 
Look mommy. Another shitty thread about Conor’s shitty whiskey
 
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