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That would be picking winners though and that type of scenario is usually rife with corruption. Whatever supplement company got that contract would make millions. Wouldn't be surprised if Xyience didn't make a late surge and become the defacto USADA approved legal supplent supplier to the UFC.
I don't think so at all.
They will be giving away millions in product to 500+ at a time
The supplement market is not a universal market. The average person does not consume those type supplements.
Also the type of person that wants to spend money on sups would most likely avoid the company that won't give them the potential edge others would.