i've given you several examples, from pro wrestling to boxing, if you cant accept facts i don't know what to tell you. but to suggest that a hated fighter is as profitable as a loved fighter is nonsense. this is common sense.
athletes are a product, they are a brand, and ronda's brand has been damaged as a result of the show.
Semi interesting concept I've ruminated on a few times.
There are two types of "hated" fighters. Fighters like Sonnen are hated but still watched.
Then there are fighters who are what I refer to as disliked. That means they really don't generate great emotion from the fans. Nobody wants to see them.
And the emotion that they do generate is one of dismissal than anything else. Tim Sylvia was a good example of this type of fighter. Some thought he had a bit of arrogance to him. Some thought he was a good guy. But he never really meshed with his fan base. He wasn't ever very popular.
Now, I don't disagree with what you say about heels making less money overall. However, I think in the short term, with a big enough push, Ronda's villain/heel could pay off rather well.
However, she can easily be changed into a hero/face again afterward. Miesha herself is in the process of doing it this season. Hell, she pretty much already has.
Ronda's biggest issue would be entering the disliked territory. I don't think she has with the most important fan base, the casuals.
As long as they see Ronda as hard core and an anti hero, or a sweet girl who just goes crazy when Miesha gets involved; they are going to be interested.
Even if the more wise MMA fan sees through the charade.
I could be wrong, but I've kicked it around some, and it seems to be what is happening here. Dana doesn't give two squirts about the hard core fan. As long as he can get that casual buy; he is happy.
He knows that most core fans will tune in regardless.
Plus, this is just the co-main. The greatest champion in UFC history looking to avenge his first defeat in the organization he became famous in. With the added WMMA super grudge match playing supporting role.
Again, if I am wrong, please feel free to pick me apart. I could be missing some crucial information.