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Ariel Helwani has said that every time he's tried to confirm a story with the UFC they've either told him no comment, or flat out lied and said the story wasn't true so he didn't report it just to have another media sources report it and it ended up being true.
So they make it completely useless to very disadvantageous for journalists to ask them regarding news.
Yet they still expect Helwani to give them a call before breaking news? Or just sit on it because maybe it'll upset them? Makes zero sense and is completely stupid.
What the UFC should be doing is setting up embargo deals like every other major corporation does for secret things like this. Gather the press, have them sign an embargo deal where the UFC will tell them the story but they can't report on it until they've announced it. This way all the big media guys have storys and everything ready for when the story breaks, and they get inside media scoop. This is how every other professional corporation deals with secret news.
The UFC handled this like complete amateurs, it's embarrassing. And anyone backing them is equally stupid.
So they make it completely useless to very disadvantageous for journalists to ask them regarding news.
Yet they still expect Helwani to give them a call before breaking news? Or just sit on it because maybe it'll upset them? Makes zero sense and is completely stupid.
What the UFC should be doing is setting up embargo deals like every other major corporation does for secret things like this. Gather the press, have them sign an embargo deal where the UFC will tell them the story but they can't report on it until they've announced it. This way all the big media guys have storys and everything ready for when the story breaks, and they get inside media scoop. This is how every other professional corporation deals with secret news.
The UFC handled this like complete amateurs, it's embarrassing. And anyone backing them is equally stupid.