Why is Burns/Brady at the Apex?

CrimsonFan

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With everyone complaining about the overall depth and quality of the upcoming OMalley PPV..

Why is this fight going down at the Apex for nobody a week prior?

Its like the UFC feels like they have to put one good fight on these apex cards. They really don't. Just accept them for what they are. Trash cards that nobody wants to watch, and save quality fights like this for events you're trying to sell.. or at the very least fight nights with a crowd.


Brady/Burns is not by any means a huge fight, but it would really sit nicely on the PPV card. For me having one more quality fight like that is the difference between buying it or not.
 
The rest of this Saturday's card is lame af so they needed a good fight to headline

And I do think Burns/Brady is a good Fight Night headliner
 
With everyone complaining about the overall depth and quality of the upcoming OMalley PPV..

Why is this fight going down at the Apex for nobody a week prior?

Its like the UFC feels like they have to put one good fight on these apex cards. They really don't. Just accept them for what they are. Trash cards that nobody wants to watch, and save quality fights like this for events you're trying to sell.. or at the very least fight nights with a crowd.


Brady/Burns is not by any means a huge fight, but it would really sit nicely on the PPV card. For me having one more quality fight like that is the difference between buying it or not.
They do record #s year after year. MMA is not for you. It's for fans of fighting.
 
With everyone complaining about the overall depth and quality of the upcoming OMalley PPV..

Why is this fight going down at the Apex for nobody a week prior?

Its like the UFC feels like they have to put one good fight on these apex cards. They really don't. Just accept them for what they are. Trash cards that nobody wants to watch, and save quality fights like this for events you're trying to sell.. or at the very least fight nights with a crowd.


Brady/Burns is not by any means a huge fight, but it would really sit nicely on the PPV card. For me having one more quality fight like that is the difference between buying it or not.
Dana might have a VIP coming to the Apex that event . He knows how to make money. He doesn't care about your 80 bucks. Maybe Zuckerberg is coming again.
 
Burns/Brady won't be the difference buying vs. not buying for very many people (if any). And the UFC has been very clear that the Sphere itself is the star of the show, so building a good card really didn't matter all that much.
 
Burns/Brady won't be the difference buying vs. not buying for very many people (if any). And the UFC has been very clear that the Sphere itself is the star of the show, so building a good card really didn't matter all that much.
Sean has only fought twice the past 2 years with one of those fights ending with him getting finished by Belal, and Burns only win's within the past 2 years have been over the Hill Masvidal and Gate Keeper Magny. I think it's pretty clear why it's on a fight night card and not a PPV. No offense to either dude but neither have done anything note worthy as of late. Still a good fight regardless though. I look forward to it.
 
It could be in a backyard for all I care. All I want to know is Morales vs Burns/Brady winner??
 
Burns vs Brady could be a stalemate 25 minute grappling match lol, it's perfectly suitable for the Apex.
 
The business genius of TKO Holdings

If we're categorizing non-PPV main events into being either fight nights on the road or in the Apex, I don't see a problem with this fight being at the Apex. Of course it could be a great fight and exceed expectations, but the worst version of it (a long stalemate grappling match) definitely belongs at the Apex.

On the other hand look at Tybura vs Spivak 2, most were anticipating a long boring fight & it ended up being super short and relatively exciting. Never know how things will play out ultimately, but Tybura vs Spivak 2 & potentially Burns vs Brady are not main events that would have massive crowds heading to an arena.
 
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