I remember reading about how Conor would get the ppv sales numbers for his fights, and use that as negotiating leverage. He was smart to do that. He pushed the limits as far as he could, and it worked because he created massive hype and was selling ppvs. Dana had to pay him to continue doing business with him. I was surprised as well, but Conor is a ppv star, and he knew his worth. I think Conor is a lunatic, but he was really at the right place and time, and took advantage of his situation.