@Madmick also recommend not being an NPC for the right. Kaep cost the NFL $0.00, this guy said it better than anyone else could:
I’m going to use 2017 figures for the most part because the 2018 season is still going on and the final tally won’t be in until later. But this is from June of this year (2018).
The NFL paid out $8.1 billion to it’s 32 member teams in 2017. That was a 5% increase over 2016, when the kneeling began. Using that figure as a rough estimate, one would say the NFL paid out about $8.4 -$8.5 billion per team this year. Tough economic times.
The Carolina Panthers were sold in 2017 for $2.275 billion. Not only does that constitute the largest amount paid for an NFL franchise, but Carolina plays in only the 24th largest media market. What does that mean about the worth of either of the New York teams, or the Bears… or Dallas, who is an iconic program of the NFL in a large media market?
In a recent Forbes list of the 50 most valuable sports franchises on the planet, 29 of the NFL’s 32 teams made the list. The Cowboys value is noted to be around $4.8 billion today.
The NFL’s income is about $3.2 billion. That’s more than HALF A BILLION MORE than the income of the the NBA, NHL and MLB COMBINED.
In 2017, ticket sales were down, yes. Know where they were down most? With the 2 transitional teams in Los Angeles. The Chargers play in a stadium that only holds about 27,000 - in San Diego, the capacity was 70,500.
Now, a lot of people like to say ratings are down. True, but the reason isn’t because of Kaepernick or anyone kneeling. Ratings were down before Kap started kneeling and they didn’t take any dramatic drop due to him (it should also be noted that overall TV ratings are down year to year for the last several years; that includes awards shows like the Grammys and Oscars, and other sports programming, not just football). Fact is streaming is hurting the TV ratings. Oversaturation with content hurts the ratings. People are all watching the game differently than they used to and not everything counts the same; cord cutters hurt. Penalties and game stoppages, even due to the ads that make the contracts possible, hurt the product.
On top of that, let’s get realistic - you’re talking about going from maybe 16 million viewers to 12 million over a year. Not exactly hurting for viewership. And the TV deals aren’t going down. Advertisers are still lining up for a 30-second spot.
Know what else hurts viewership? Name the top 8 media markets: New York, Los Angeles, Chicago, Philadelphia, Dallas-Fort Worth, D.C, Houston, San Fran/Oakland. Now let’s look at the 11 teams that played in those markets. The largest media market in the country shared 2 teams that combined for 8 wins (Jets, Giants). Los Angeles didn’t even know they had football back there (they still don’t and both their teams lead their divisions today) but they had good teams. Bears- 5 wins. Eagles won the Super Bowl - positive. Cowboys fans watch all the time, even when their team stinks; they were 9–7. Redskins, 7 wins. Texans - 4 wins. San Fran and Oakland had 6 wins each. Even including the winning franchises the overall of the top 8 markets is 78–98, with 2 of the biggest dogs in the biggest market. I could add in the next 2 franchises of the top 10 (Boston and Atlanta) and their winning records and still not get to .500. When your big market teams play poorly, you get lower viewership. There’s your ratings problem…
But again, that’s simple viewership, not dollars. The dollars are higher than ever.
So what has Kap cost the NFL in revenue? If you’re going to put it on him (ridiculous, but I’ll play along), he’s gained them 5% in 2017, and likely the same if not more in 2018. Lost battle there folks.
And you know what else? He’s being sponsored by Nike. I don’t see anyone taking off their shoes to protest him. I still see people wearing their team jerseys (Nike is the official uniform of the NFL). So if you want to go that far (I wouldn’t, but if we’re looking to find out how much he hurt - he didn’t and couldn’t really - then we have to wildly assume that some of this help is due to him too using similar logic…), he’s REALLY making the NFL money because they get a nice chunk of the money Nike makes on team jerseys…
I’m sorry, but anyone who thinks one person has that much power over the NFL, is sadly mistaken. Not one person, not one group. Even the president with his tweets don’t matter to the multi-billion dollar machine that is the NFL.