What's with the ufc naming a card off a nickname?

[Ares Black]

 

[Liverkick-king56]

Some nicknames are legendary and represent the person enough to just be their promotional name.

Shogun
Korean Zombie
Kimbo Slice
Pitbull
Pitbull
Pitbull
Pitbull
Wonderboy
Rampage
Crocop

 

[acannxr]

Like is this common place? Everyone else gets their last name in the title as a headline.

Seems strange even from a promotional standpoint and kinda disrespectful.

 

[SakurabasEar]

Well, this thread backfired

 

[BEATDOWNS]

I believe Chan Sung Jung has asked/chosen to be marketed as The Korean Zombie.

Some fighters are known by mainly by their nicknames
Rampage
Mayhem
Cro Cop
ect.

 

[RickGrimes]

 

[Zebra Cheeks]

Sometimes it's a first name:

Lol, I understand that one. I still have to look up the proper spelling of her last name every time and I feel like Anik is the only one professional enough to learn how to pronounce it

 

[Outsider524]

Well, this thread backfired

Not really I was genuinely curious. I went back the last 20 cards and didn't see any cards with nicknames. So it's not that common of an occurrence.
I know fighters love their nicknames and that Bruce buffer will go all in for some fighters with cool nicknames.
But wasn't aware Korean Zombie loved his nickname so much or built his brand off it. So that's cool.
It's strange, if the ufc is cool with fighters having creative control over headline fight card names that you don't see it more often.

 

[Willek]