What's with the ufc naming a card off a nickname?

[Outsider524]

Like is this common place? Everyone else gets their last name in the title as a headline.

Seems strange even from a promotional standpoint and kinda disrespectful.

 

[heavyarms21]

Like is this common place? Everyone else gets their last name in the title as a headline.

Seems strange even from a promotional standpoint and kinda disrespectful.

If you market yourself around the nickname for your own sponsors I don't see it as that much of an issues.

 

[Memeojima]

They don't want any fighter to be bigger than UFC

 

[Jozo Sha]

Like is this common place? Everyone else gets their last name in the title as a headline.

Seems strange even from a promotional standpoint and kinda disrespectful.

I don't think KZ has a problem with it, so why should you?

 

[Bboy]

I believe Chan Sung Jung has asked/chosen to be marketed as The Korean Zombie.

 

[Epicman1324]

Everyone else gets their last name in the title as a headline.

Except European fighters with a long last name. (Joanna, Khabib, etc.)

 

[Only Here for Attachments]

Ige vs. Jung

"Who?!"

Ige vs. Korean Zombie

"Ohhh!"

 

[vinnie245]

It doesnt happen often but sometimes it does when their nickname is more popular than their actual name, Rampage is another good example.

 

[Reach4theSky]

Like is this common place? Everyone else gets their last name in the title as a headline.

 

[TempleoftheDog]

That’s his brand. It’s what he’s known by. What’s the issue?

 

[Kyojiro Kagenuma]

Like is this common place? Everyone else gets their last name in the title as a headline.

Seems strange even from a promotional standpoint and kinda disrespectful.

Dude they do this all the time with Zombie

 

[Ramon Antonio]

Why the fuck doesn't that say Teixeira vs Beastin 25/8?

 

[Reach4theSky]

Why the fuck doesn't that say Teixeira vs Beastin 25/8?

Not as catchy...

 

[pick999]

It grinds my gears a little bit

 

[Egészségére!]

 

[Ares Black]

 

[SakurabasEar]

View attachment 862056

 

[Ares Black]

 

[Ares Black]

Sometimes it's a first name:

 

[iWas]

He has his own brand called Korean Zombie. UFC is actually fair is this marketing and that's not common.