Lamberts hobby is to collect old pro wrestling belts. Hes been doing it for nearly 20 years, long before he flirted with the idea of purchasing the UFC. He calls himself a "wrestling mark," because hes long been into the lore of the competitors and organizations.
"I just started collecting the old ring-used belts when I started up," he says. "I saw one on eBay that one of the old wrestlers was selling, and then I met a bunch of guys that are actually like belt hunters
its like their passion to find these old belts. And theyve got the networks and all the old guys and promoters, and every now and then one becomes available. I just started. Got one here, got one there, and last time I counted Ive got about 90."
Of those he says his favorite was the original WWWF belt, when they first started and brought in Buddy Rogers to fight Bruno Sanmartino to create the championship.
"That was probably my best belt, but when WWE decided to do their brick-and-mortar Hall of Fame they wanted the belt so bad for their HOF," he says. "And the guy that got it for me, he makes their belts. So they were like, hey, we really need this belt. So I gave it to them and they gave me a couple of other belts in return.
"That was probably my best belt, but dude, Ive got the Georgia heavyweight title, which was the same belt they used for 15 years. Ive got the World Class Wrestling, the Von Erichs belt, Ive got the old cowhide Southwest Wrestling Championship title, Ive got the first belt Ric Flair ever had, the Mid-Atlantic belt. Ive got belts from Florida, from the southwest, the Portland territory
from every territory, Memphis, every one you can imagine. I just love the old belts. I keep them sitting in my closet in my office, and every now and again I bring them out and play with them."