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My guess would be:
Zuffa reaches out to several media outlets asking who wants to break this news (because its publicly controversial, not limited controversy that things like cutting okami would bring) and this new outlet chose to get the "scoop". Then the Q&A portion is more or less already written and approved by both sides, and thus we got lead in footage/comments about "the state of the UFC" in regards to its public image when it comes to such occurrences as the "Paul Harris situation."
Zuffa reaches out to several media outlets asking who wants to break this news (because its publicly controversial, not limited controversy that things like cutting okami would bring) and this new outlet chose to get the "scoop". Then the Q&A portion is more or less already written and approved by both sides, and thus we got lead in footage/comments about "the state of the UFC" in regards to its public image when it comes to such occurrences as the "Paul Harris situation."