Due to their network, streaming, and international deals they're making more money than they ever have.
Yet, the content they've made in recent years has been the absolute weakest in its history. Its comparable to WCW in its last year.
I'd say the two talents they have that are actually are worth watching are Sasha Banks, who is the best female wrestler I've ever seen, and Bray 'The Fiend' Wyatt, who of all the 'horror characters' in Pro Wrestling history (the vast majority are horrible) I'd say he's the the most creative from a psychological angle.
Seriously though, other than those two its been a shit show.