It’s the oldest story in the book:
Big promoter is trying to sell it’s “cash cow” to the public and no better way to convince them but to surround said cow with interesting matchups with big names as well.
Once the PPV sells decent/good numbers, big promoter and it’s shills will quote this one event for eternity as reasons why their “big star” is a PPV draw.
It’s a method that obviously works, everyone is hype to see the card, it’s just very obvious what they’re doing.
Basically what I’m saying is, Sean O’Malley isn’t a PPV draw on his own, which granted is a very hard thing to do. He needs help, and the UFC is willing to invest in him.
It’s the oldest story in the book:
Big promoter is trying to sell it’s “cash cow” to the public and no better way to convince them but to surround said cow with interesting matchups with big names as well.
Once the PPV sells decent/good numbers, big promoter and it’s shills will quote this one event for eternity as reasons why their “big star” is a PPV draw.
It’s a method that obviously works, everyone is hype to see the card, it’s just very obvious what they’re doing.
Basically what I’m saying is, Sean O’Malley isn’t a PPV draw on his own, which granted is a very hard thing to do. He needs help, and the UFC is willing to invest in him.
They stacked the card because it’s the same weekend as ngannou vs Joshua and what they’re really trying to do is draw buys away from that. They have a vested interest in dulling Francis’s post ufc shine as much as they possibly can to try and deter any other future stars from trying the same.
Just routine ufc counter programming.a tactic they’ve used for quite some time
They obviously didn't have the whole card planned then.
www.mmafighting.com
www.mmafighting.com

Sean O'Malley's fight is the least anticipated fight for me out of the whole main card. The mother fucker isn't a star imo, he has no personality.It’s the oldest story in the book:
Big promoter is trying to sell it’s “cash cow” to the public and no better way to convince them but to surround said cow with interesting matchups with big names as well.
Once the PPV sells decent/good numbers, big promoter and it’s shills will quote this one event for eternity as reasons why their “big star” is a PPV draw.
It’s a method that obviously works, everyone is hype to see the card, it’s just very obvious what they’re doing.
Basically what I’m saying is, Sean O’Malley isn’t a PPV draw on his own, which granted is a very hard thing to do. He needs help, and the UFC is willing to invest in him.
The UFC stacked 178 and it completely bombed: https://en.wikipedia.org/wiki/UFC_178