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UFC signs new multi-year PPV deal. PPV business model to continue

Discussion in 'UFC Discussion' started by DGT4NOW, Jan 10, 2015.

  1. DGT4NOW

    DGT4NOW Red Belt Platinum Member

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    Meltzer:
    UFC just signed a multi-year contract with inDemand to continue to provide them with PPV events. In other words, there are no plans to get out of the PPV business in the near future.

    -
     
  2. Hans Gercmiov

    Hans Gercmiov Steel Belt

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    Yay. Hopefully they'll be more expensive too.
     
  3. Adamant

    Adamant GOLD BELT

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    What the fuck happened to UFC's deal with FOX that was going to "revolutionize" the business and take them out of PPV?!
     
  4. DGT4NOW

    DGT4NOW Red Belt Platinum Member

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    I don't remember anything about UFC signing with Fox to move away from PPV
     
  5. PivotPunch

    PivotPunch Red Belt

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    I hope PPV will die out both in boxing and in MMA
     
  6. Adamant

    Adamant GOLD BELT

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    Yeah, that was the thinking back when the deal was first announced. UFC being on FOX was going to suddenly change everything and take them away from PPV.
     
  7. markys00

    markys00 Red Belt

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    we are simply stuck in a weird in between stage like gas and hybrid/electric. its difficult for them to move away from ppvs altogether. i bet its worth it for them to do ppvs even if they sell like 30,000 subs. thats why they will not move away from it just yet, since the ufc name alone is at like 100k itself.
     
  8. VIP1349

    VIP1349 Silver Belt

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    Find me some where that anyone stated that related to the UFC. It was never meant to be that, UFC was always signed to bolster FS1 essentially and it has.

    Getting on Fox is just sort of them returning the favor by giving them some prime time slots to grow their brand.

    They never said they wanted to leave PPV and after how bad the WWE Network did I doubt they will for awhile.
     
  9. Mikedh

    Mikedh Silver Belt

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    They saw WWE fuck themselves by getting out of PPV too early prolly.
     
  10. Adamant

    Adamant GOLD BELT

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    This is just one article:

     
  11. Adamant

    Adamant GOLD BELT

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    Probably right.
     
  12. DGT4NOW

    DGT4NOW Red Belt Platinum Member

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    That quote by Dana doesn't mean that the Fox deal meant that immediately.
    That means that they have to get their content elsewhere as well since down the line PPV as we know it might cease to exist

    I think you read a lot more into things happening immediately
     
  13. Rulio Gracie II

    Rulio Gracie II Banned Banned

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    People are going to die waiting for the UFC to get out of the PPV model completely. They're diversifying, but there's no way they'll ever leave PPV. Even boxing still does PPV. Even if they do a deal with HBO or Showtime someday, they'll still put their most marketable fights on PPV. That's where the money's at.
     
  14. DGT4NOW

    DGT4NOW Red Belt Platinum Member

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    What do you mean 30,000 subs & PPV?
    Sorry that confuses me

    Did you mean they make a profit at 30k in BUYS or do you mean if they move PPV to FightPass (like WWE-n) they need 30k in subs to make a profit.
    Both are incorrect, but I am not sure if you meant either

    30k in PPV buys = about $750k - no way that makes them a PPV profit
     
  15. Spearfish CA

    Spearfish CA Silver Belt Platinum Member

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    That's an article proving the other guy's point really
     
  16. Rulio Gracie II

    Rulio Gracie II Banned Banned

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    My personal opinion is that the day they get out of the PPV game will be the day that PPV is just dead overall. And even then, it will be basically a new form of PPV, like Fight Pass, but you get more content and they charge more money and you have to pay extra for special events available exclusively through that medium. If boxing is still in the PPV game after all these years, I think that's very telling. I also think the WWE failing with their network and trying to shift away too fast from the PPV model is a cautionary tale. For all the criticism that Zuffa receives from hardcore fans and non fans alike, they really do have all of their bases covered. PPV model still intact? Check. International expansion? Check. Lucrative TV deals with Fox and with various major networks around the world? Check. Fight Pass? Check. Even if one inexplicably fails or under performs, they don't have all their eggs in one basket. They were still able to do well, even with their PPV numbers being down last year. And this year, they're trending up.
     
  17. clumseygenius

    clumseygenius Red Belt

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    Stream 4TW
     
  18. DGT4NOW

    DGT4NOW Red Belt Platinum Member

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    I agree completely, but as someone that follows the business, there is a lot more to the WWE-N story
    They could have made the move from PPV work a LOT Better.
    There were several key factors that hurt it.
    - They projected an unrealistic number of 2 million subs
    - The execution of the network was horrible after mania. The library is incomplete & the older shows they are airing from different promotions are various episodes & often not in any order. They also cut down on original content.
    - Creative is at an all-time worse & viewership is way down
    - They promote it horribly. That was the one thing Vince was still a genius at, but he is even horrendous at that lately. WWE based their promotion regarding the price (9.99) & they have THREE hours of TV time on Monday, plus TWO on Thurs/Fri & they rarely use that time to promote anything but the "event" coming up.

    Vince is an albatross for his own business these days
     
  19. Rulio Gracie II

    Rulio Gracie II Banned Banned

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    Yeah, pretty much all true, thanks. :)
     
  20. DGT4NOW

    DGT4NOW Red Belt Platinum Member

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    Thanks for the words, but I forgot the dumbest thing they did was add Mania to WWE-N.
    They should have kept that as the sole PPV & had tons of BTS stuff on WWE-N.
    Mania was doing 1m PPV buys & would still do that.
     

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