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Media UFC placebo effect; marketing affects how fights are perceived.

TS, will you be able to make a decent thread this year?
Let me consult my Magic 8 Ball

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I saw a very interesting video, in which this guy was able to convince people tap water tasted amazing by marketing it as $1,000 fancy water.



I think that fight fans are often times under a similar placebo effect due to marketing. A lot of fights put on by the UFC amongst contenders are actually quite bad if you remove the commentary, the walk-out, the promos, the hype, and just focus on nothing but the fight.

There are some very low level fights that are exciting and brutal but due to marketing people perceive it as less entertaining than title fights.

Do you think this is true? Are fight fans biased by the UFC when viewing how good a fight is?

FYI if you want to see the full video with the fancy water placebo effect:



I think if you remove the backstory, the hype, and the promos.

Low level fights are often times better than high level fights. I think you could even market and convince people that Covington is still a contender.

Yeah it's crazy how marketing works.

The UFC marketed usman as a god. So when leon beat him he became a god and some ko artist even though he's one of the most boring fighters ever. Just one Come from behind KO against a average champion and you're the talk of the town if they want you to be.
 
Many UFC fans instantly take whatever Joe Rogan says as facts.
I remember a while back on the first round of "downed opponent" redefining, when a fighter almost got disqualified because he thought the downed fighter rule was that "3 points of contact" bullshit just cuz Joe Rogan kept repeating it on commentary, despite being incredibly wrong about it.

To be clear, this is not what the Placebo Effect means.
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I saw a very interesting video, in which this guy was able to convince people tap water tasted amazing by marketing it as $1,000 fancy water.



I think that fight fans are often times under a similar placebo effect due to marketing. A lot of fights put on by the UFC amongst contenders are actually quite bad if you remove the commentary, the walk-out, the promos, the hype, and just focus on nothing but the fight.

There are some very low level fights that are exciting and brutal but due to marketing people perceive it as less entertaining than title fights.

Do you think this is true? Are fight fans biased by the UFC when viewing how good a fight is?

FYI if you want to see the full video with the fancy water placebo effect:



I think if you remove the backstory, the hype, and the promos.

Low level fights are often times better than high level fights. I think you could even market and convince people that Covington is still a contender.


That same goes for almost every sport though. Discounting the latest one the world cup finals in football are almost always pretty closed off and boring matches, yet the stakes and atmosphere makes it much more intense than an "objectively" more entertaining league game
 
I saw a very interesting video, in which this guy was able to convince people tap water tasted amazing by marketing it as $1,000 fancy water.



I think that fight fans are often times under a similar placebo effect due to marketing. A lot of fights put on by the UFC amongst contenders are actually quite bad if you remove the commentary, the walk-out, the promos, the hype, and just focus on nothing but the fight.

There are some very low level fights that are exciting and brutal but due to marketing people perceive it as less entertaining than title fights.

Do you think this is true? Are fight fans biased by the UFC when viewing how good a fight is?

FYI if you want to see the full video with the fancy water placebo effect:



I think if you remove the backstory, the hype, and the promos.

Low level fights are often times better than high level fights. I think you could even market and convince people that Covington is still a contender.


Jay Z took a 35 dollar bottle of wine and charged $350 bucks for it, and way more for the larger sized bottles. The new money idiots saw that it was the most expensive, so they figure it must be the best.
Let's get krunk on marked up swill!
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There is no doubt that marketing direction of a product to its consumers make them feel a certain way. It is literally business 101.

UFC is the only consistent org easily accessible on almost a weekly basis for most people in the world with most of the best fighters in the world. Avg. fan doesn't care one bit if ONE or Rizin has a couple great fighters. Both orgs are hard to follow unless your seeking that information out over and over through out the year. Most fans aren't, because the UFC give us more than enough media content throughout the year to satisfy most fans needs.
 
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