What's wrong with the portrayal? All this outrage about this stupid commercial makes it out as if it's an attack on "being a man" or men in general which is obtuse as fuck and means you either are going out of your way to be offended or you relate with the men portrayed negatively in the video. It clearly shows some men's behavior as bad (bullying, sexual harassment) and others as not bad (stopping bullying and sexual harassment) and its message is "more men should be good".
Sure. But it's implicit message is that most men are bad.
And there absolutely are parallels out there for other groups.
For over a century local news was BUILT around focusing in on black crime, and then playing innocent when people complained by saying "but, but, we aren't talking about ALL blacks... we're just reporting on the bad ones." Bullshit.
For a couple of decades now, conservative news outlets have been BUILT around focusing on crime committed by illegal immigrants, and then playing innocent when people complained by saying "but, but, we aren't talking about ALL immigrants... we're just reporting on the bad ones." Bullshit.
Since 9/11 talk radio has been BUILT around focusing on terrorism committed by Muslims, and then playing innocent when people complain by saying "but, but, we aren't talking about ALL immigrants... we're just discussing the bad ones." Bullshit.
And ditto for women, BTW. For millennia now religion and culture has made hay of dishonest, deceptive, disloyal women, and then playing innocent when people complain by saying "but, but, we aren't talking about ALL women... we're just warning people about the bad ones." Bullshit.
So now Gillette has an ad that focuses on the violence, sexism, and harassment committed by men, and then playing innocent when people complain by saying "but, but, we aren't talking about ALL men... we're just condemning the bad ones." Well guess what? BULLSHIT.
Still not convinced? Then, why don't you just tell me who in hell this ad is for? Are bad people supposed to watch this ad and say, "You know what? They're right. Maybe I SHOULD stop being such a sociopathic asshole."? Or is it for good people to watch and say, "Yup. I hate sociopathic assholes. I'ma buy me some razors."?
What's next? A toothpaste ad that condemns cannibalism?
"Take care of your teeth... but don't use them to eat people!"
Well no shit, Sherlock. Who here was going to eat people... other than, you know, psychopathic cannibals? And somehow I doubt your toothpaste ad is going to stop them.