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UFC Card Placement Explained – Stop Complaining, Sherbums!

There is absolutely no rhyme or reason currently. It's different for almost every card and usually random.

Should be something like this:

1: Start with a bang (Gaethje/Chandler was perfect for this spot)
2: Showcase fight (usually an emerging contender still building their name vs. a good test)
3: Piss break/intermission (high ranked but uninteresting fighters)
4: #1 contender or lesser title fight
5: Major title or huge name non-title

Fight Nights should be a lesser version of the same structure, usually main evented by top 10 of a major division or top 5 of a lesser division.
 
Alright, Sherbums, it’s time for a lesson on UFC card placement. I’ve seen way too many people whining about why a big name is on the prelims or why a certain fight is higher up on the card. It’s NOT always about fighter popularity or rankings.

Common Misconception:

• Many believe the highest fights on the card are always the most important or feature the most popular fighters.
• In reality, UFC arranges fights based on a strategy designed to maintain viewer engagement throughout the entire event, not just the main event.

Key Elements of UFC Card Placement

Spreading Out High-Interest Fights:

• High-interest fighters or fights, often with large social media followings, are spaced across the card to keep viewers tuned in for longer.
• This avoids a scenario where all the important fights are stacked at the end, which could lead to viewers skipping earlier matches and only watching the main event.
• Example: A high-profile bout might open the event to capture early attention.

“Sandwiching” Low-Interest Fights:

• Lesser-known or lower-interest fights are often placed between two exciting or popular matchups.
• This ensures viewers are more likely to watch these lower-interest fights while waiting for the next high-profile match.
• Comparable to the Instagram scroll effect, where less engaging content is mixed with popular posts to keep users engaged.

Catering to Hometown Heroes

Enhancing Local Engagement:

• The UFC strategically places fighters who are considered “hometown heroes” on cards held in their local regions.
• This approach is intended to attract local fans, boosting attendance and viewership for the event.
• By placing these fighters in key positions on the card, the UFC aims to create an electric atmosphere that engages the crowd and enhances the overall experience for local supporters.

Promoting Emerging Prospects

Building Future Stars:

• The UFC also uses strategic card placement to promote rising stars or prospects.
• These fighters are placed around high-interest bouts to ensure maximum exposure.
• Example: Bo Nickal’s fight at UFC 300 was placed between other highly anticipated matchups to help build his fan base.

Why This Matters for the UFC

Maximizing Engagement & Ad Revenue:

• Spreading out high-interest fights and promoting rising prospects ensures viewers stay tuned throughout the event.
• This approach also maximizes ad revenue, as viewers are engaged for longer periods instead of only watching the main event.




BELOW IS VIDEO THAT DETAILS THE PROCESS WITH EVIDENCE TI BACK CLAIMS:


So they are getting the three trash women fights out of way early this weekend? Stop trying to be a hero with your breakdowns. UFC caters to certain fighters it is simple as that. And they do it to control fighter pay.
 
So they are getting the three trash women fights out of way early this weekend?

No, they are trying to get you to tune in early as 3 the women fighting all have over 100k followers


Stop trying to be a hero with your breakdowns. UFC caters to certain fighters it is simple as that. And they do it to control fighter pay.

I understand what you mean. How am I trying to be a hero??? I’m just trying to educate
 
No, they are trying to get you to tune in early as 3 the women fighting all have over 100k followers




I understand what you mean. How am I trying to be a hero??? I’m just trying to educate
Your right I should not have called you a hero. Thank you for your breakdown. I just get frustrated by certain bout orders and I know its tied to UFCs bottom line more then anything else.
 
Stop shilling dude.

Dana and the UFC need to do better for the fans, and especially the fighters.
 
Did you actually read the post or watch the video???


It explained the rhyme and reason in detail
Yeah - that was the whole reason I noted that there actually isn't one. Every card would follow a consistent structure if a rhyme and reason existed and that is far from the case. Since both the post and video try to explain something that clearly doesn't even exist, both are obviously wrong in their explanations.
 
Yeah - that was the whole reason I noted that there actually isn't one. Every card would follow a consistent structure if a rhyme and reason existed and that is far from the case. Since both the post and video try to explain something that clearly doesn't even exist, both are obviously wrong in their explanations.

Yep, they are. Agree. There might be some logic to it but it isn't this, neither organized. Just some random dude trying to push is theory.
 
Alright, Sherbums, it’s time for a lesson on UFC card placement. I’ve seen way too many people whining about why a big name is on the prelims or why a certain fight is higher up on the card. It’s NOT always about fighter popularity or rankings.

Common Misconception:

• Many believe the highest fights on the card are always the most important or feature the most popular fighters.
• In reality, UFC arranges fights based on a strategy designed to maintain viewer engagement throughout the entire event, not just the main event.

Key Elements of UFC Card Placement

Spreading Out High-Interest Fights:

• High-interest fighters or fights, often with large social media followings, are spaced across the card to keep viewers tuned in for longer.
• This avoids a scenario where all the important fights are stacked at the end, which could lead to viewers skipping earlier matches and only watching the main event.
• Example: A high-profile bout might open the event to capture early attention.

“Sandwiching” Low-Interest Fights:

• Lesser-known or lower-interest fights are often placed between two exciting or popular matchups.
• This ensures viewers are more likely to watch these lower-interest fights while waiting for the next high-profile match.
• Comparable to the Instagram scroll effect, where less engaging content is mixed with popular posts to keep users engaged.

Catering to Hometown Heroes

Enhancing Local Engagement:

• The UFC strategically places fighters who are considered “hometown heroes” on cards held in their local regions.
• This approach is intended to attract local fans, boosting attendance and viewership for the event.
• By placing these fighters in key positions on the card, the UFC aims to create an electric atmosphere that engages the crowd and enhances the overall experience for local supporters.

Promoting Emerging Prospects

Building Future Stars:

• The UFC also uses strategic card placement to promote rising stars or prospects.
• These fighters are placed around high-interest bouts to ensure maximum exposure.
• Example: Bo Nickal’s fight at UFC 300 was placed between other highly anticipated matchups to help build his fan base.

Why This Matters for the UFC

Maximizing Engagement & Ad Revenue:

• Spreading out high-interest fights and promoting rising prospects ensures viewers stay tuned throughout the event.
• This approach also maximizes ad revenue, as viewers are engaged for longer periods instead of only watching the main event.




BELOW IS VIDEO THAT DETAILS THE PROCESS WITH EVIDENCE TI BACK CLAIMS:



It's hard using that logic to explain tomorrow night's card that has 3 WMMA matches back to back...

But does explain the Heavyweight fight as the opening prelim.

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When they started segmenting the card to like 3 different broadcasts(TV, facebook, Prelim and early prelim, ppv etc), and needing a main fight for each of those. It definitely changed how putting a card together was being approached. End of the day I tune in for entire cards. So really the placement is a non issue for me.
 
It's hard using that logic to explain tomorrow night's card that has 3 WMMA matches back to back...

But does explain the Heavyweight fight as the opening prelim.

View attachment 1067445

It’s actually really easy. All three of those WMMA fighters have over 100k followers. They are on early to get viewers to tune into the prelims. It follows the pattern
 
Yeah - that was the whole reason I noted that there actually isn't one. Every card would follow a consistent structure if a rhyme and reason existed and that is far from the case. Since both the post and video try to explain something that clearly doesn't even exist, both are obviously wrong in their explanations.

Why do you say if “clearly doesn’t exist”???

Look at the card this weekend. It follows the pattern to the tee
 
If they really put that much thought into it, we'd literally never have a bad card.
They don't put that much thought into it though.

~Sherfuckyou
They put thought into it, but a card cant have 10+ great fights, they have to have some filler in between, prelims, main card, not every fight is a good fight, being on the main card of a PPV doesnt make them PPV fighters, the main event and usually the co-main are. This is why you see a better fight headlining the prelims than the following 1-2 fights that are part of the main card, the feature prelim is intended to draw those last minute viewers into buying the PPV.
 
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