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Bro we were bombard with Conor vs Aldo fans for months...
It probably had the best promo of all time...not to mention the whole media conferences hype.
People knew about this fight for a while...Just because Aldo pulled out, doesn't mean people all of sudden weren't hyped for UFC 189.
So again it wasn't Conor by himself who sold UFC 189.
Who are they really promoting in those ads, those commercials, those press conferences? Aldo happened to be the champion. McGregor created and promoted the hype behind that fight.