Update: November 12, 2023
THE MARVELS Bombs at the Box Office with $47 Million in New Low for Marvel Studios
The Marvels opened to an estimated $47 million at the domestic box office to rank as the worst start in the history of the Marvel Cinematic Universe. It also came in behind expectations overseas, where it launched with $63.3 million from 51 material markets for a global start of $110.3 million against a hefty $200 million production budget.
The Marvels marks a new low for Kevin Feige‘s Marvel Studio and adds fuel to the theory that superhero fatigue is a real thing as fanboys grow weary of a glut of titles and are hence far less forgiving. Marvel has been unrivaled in its success for years, with its movies collecting more than $30 billion in grosses at the worldwide box office.
Until now, rival DC was the superhero studio that endured the biggest ups and downs, with a good number of its films opening to $50 million or less (in comparison, many MCU releases started with $100 million or more domestically). This summer, DC’s
The Flash debuted to a dismal $55 million domestically on its way to topping out at a paltry $270.6 million globally.
Word of mouth is killing
The Marvels, which is only the third MCU title to receive a B CinemaScore from audiences after
Eternals and
Ant-Man and the Wasp: Quantamania. The vast majority of MCU releases have earned some variation of an A. Its Rotten Tomatoes critics’ score of 62 percent is likewise on the lower end. Males made up the majority of ticket buyers, or 61 percent, while 45 percent of the grosses came from Imax and other premium large-format screens.
The 33rd installment in the MCU is a sequel to the 2019 Brie Larson starrer
Captain Marvel, which opened to $153.4 million in North America on its way to earning a massive $1.13 billion worldwide, not adjusted for inflation. That movie had a clear advantage in that it was teased in the post-credit scene of 2018's
Avengers: Infinity War while its titular star was a player in 2019’s
Avengers: Endgame (it was released between the two Marvel mega-blockbusters).
Before now, 2008’s
The Incredible Hulk held the record for the lowest domestic opening of any MCU title at $55.4 million, not adjusted for inflation (Marvel, which wasn’t owned by Disney at the time, partnered with Universal for
Hulk). The next lowest MCU opening belonged to Marvel/Disney’s
Ant-Man, which started with $57.2 million domestically in 2015.
The cast of T
he Marvels wasn’t able to do any promotion or publicity because of the SAG-AFTRA strike, although Larson and her co-stars sprung into action Thursday after the strike ended. Larson appeared on
The Tonight Show on Friday, while she and her co-stars surprised fans at various screenings of the movie in New York City opening weekend.
https://www.hollywoodreporter.com/m...arvels-box-office-bombing-opening-1235644758/