Portnoy is originally from Boston, where I'm from so I get a lot of his local sports references and the dude is clearly truly passionate about what he does and hasn't gone out of his lane too much.
He sells stuff he actually loves: gambling on sports and stonks and talking shit.
I think he is getting a little too culty and Oprah for bros with these "hey we're giving money from gambling addicts to local businesses" things as a shtick for his bosses/ratings, but his Pizza shit seems 1000x more genuine than say, Guy Feiri DDD.
Dude has got wildly rich pumping Penn.