Short documentary of Li Jingliang

[JkMMA]

Well all due respect. You don't know what you are talking about.

And I think you unaware of the UFC's international marketing strategy.

The UFC markets different fighters more heavily based on the language that they speak and nationality.

For example, in their Brazilian broadcasts a larger portion of their media, interviews, specials, vlogs, and etc are centered on Brazillain fighters. In the Russian dub of the UFC embedded often heavily features Russian fighters that aren't even show in the English counterpart of the vlog.

On their social media they have separate pages dedicating to marketing different fighters to different regions. Also when UFC has international shows they tend to stack the card with fighters from that region in order to appeal to fans of that region.



All of this results in some fighters who may not be popular in the United States being notable stars with in their own country. For example, Li Jiangliang has only 12,00o followers on Instagram but on Douyin, a Chinese Social Media Platform, he is closing in on two million followers.

Another example would be Khabib who has a so-so following in the United States but is massively popular in Russia. Russia Today reported that roughly 26 million people — that’s 24 percent of adults — tuned in to watch Khabib’s title fight on Channel One Russia (Perviy Canal), a free TV station in Nurmagomedov’s home country.

How many Americans do you think tuned in comparison?

****

The UFC is employing this same strategy as it tries to expand in the Chinese market. To do this is, the UFC has built a performance institute in China like the one in Vegas. However the PI in China has a full training staff to help develop a fighters technique along with physical conditioning.

The UFC is essentially training its own team China as way of ensuring a new generation of Chinese fighters can move up the UFC ranks. Every couple of months they hold tryouts at the PI and then they enroll the promising candidates into a PI training class that has a full on curriculum. It's college for fighters.

Right now the UFC has 10 Chinese fighters on their roster their goal is over 75 Chinese fighters on the roster with in the next couple of years.

***

Right now fighters like Li Jiangliang, Song Yadon, and Weili Zhang are being groomed to become the face of the UFC in China and there are many more to come.

The Chinese fighters r doing really good right now. Zhang weili, leech, yadong, kenan, xiaonan, alateng, and that 1 Tibet-chinese fighter who dominated andre soukatham. Liu pingyuan is the 1 that is not doing as good right now, although he was impressive in his last fight against kang as a huge underdog.

 

[Bob Sapp]

I think he wins Mcgregor. Conor isn’t hungry anymore, Li is. Not only that, only time Conor wants to fight at 170 is if he fights a fellow 155er.

Do you think Li Jingliang TKOs Conor?

 

[RightToBareKnuckles]

U hope u say the same thing to Conor, Jones and mike perry. Or do u still jack off to them and root for them while they fight?

 

[JkMMA]

Do you think Li Jingliang TKOs Conor?

I think he definitely can. He has more power then nate Diaz.

 

[Bob Sapp]

I think he definitely can. He has more power then nate Diaz.

How much does the CCP pay you?

 

[Bob Sapp]

I think he definitely can. He has more power then nate Diaz.

You seriously think Jingliang can KO or TKO Conor? <45>

 

[horc00]

There don't exist 'the Chinese fans'. Not all Chinese fans support him. MMA is a professional, individual sport. Nationality is not highly connected with whom one supports.

 

[horc00]

Should be interesting to see what happens with the marketing in that region with all the recent Dissension with china and the US, and Dana being buddy buddy with Trump.

Dana will cozy up to the CCP to make it happen.

Marketing's gonna be so simple and effective. Just put Li vs an all-American fighter like Cowboy and watch the fake patriotism and fireworks go off.

I think he wins Mcgregor. Conor isn’t hungry anymore, Li is. Not only that, only time Conor wants to fight at 170 is if he fights a fellow 155er.

Li might be hungrier but no way can it compensate for the enormous skill gap. Li will get destroyed in the 1st round.

 

[ijngf]

I am Chinese.

 

[ijngf]

Well all due respect. You don't know what you are talking about.

And I think you unaware of the UFC's international marketing strategy.

The UFC markets different fighters more heavily based on the language that they speak and nationality.

For example, in their Brazilian broadcasts a larger portion of their media, interviews, specials, vlogs, and etc are centered on Brazillain fighters. In the Russian dub of the UFC embedded often heavily features Russian fighters that aren't even show in the English counterpart of the vlog.

On their social media they have separate pages dedicating to marketing different fighters to different regions. Also when UFC has international shows they tend to stack the card with fighters from that region in order to appeal to fans of that region.



All of this results in some fighters who may not be popular in the United States being notable stars with in their own country. For example, Li Jiangliang has only 12,00o followers on Instagram but on Douyin, a Chinese Social Media Platform, he is closing in on two million followers.

Another example would be Khabib who has a so-so following in the United States but is massively popular in Russia. Russia Today reported that roughly 26 million people — that’s 24 percent of adults — tuned in to watch Khabib’s title fight on Channel One Russia (Perviy Canal), a free TV station in Nurmagomedov’s home country.

How many Americans do you think tuned in comparison?

****

The UFC is employing this same strategy as it tries to expand in the Chinese market. To do this is, the UFC has built a performance institute in China like the one in Vegas. However the PI in China has a full training staff to help develop a fighters technique along with physical conditioning.

The UFC is essentially training its own team China as way of ensuring a new generation of Chinese fighters can move up the UFC ranks. Every couple of months they hold tryouts at the PI and then they enroll the promising candidates into a PI training class that has a full on curriculum. It's college for fighters.

Right now the UFC has 10 Chinese fighters on their roster their goal is over 75 Chinese fighters on the roster with in the next couple of years.

***

Right now fighters like Li Jiangliang, Song Yadon, and Weili Zhang are being groomed to become the face of the UFC in China and there are many more to come.

I am Chinese. I know whom I support. It has nothing to do with UFC's promotional strategy.

 

[Noraaq]

He has a granite chin. Needs to sharpen his technique a bit more and he can climb the ranks further

 

[Chael_Sonnen]

Fuck this dude. I will never forgive him for eye gouging. POS.

 

[ijngf]

Well all due respect. You don't know what you are talking about.

And I think you unaware of the UFC's international marketing strategy.

The UFC markets different fighters more heavily based on the language that they speak and nationality.

For example, in their Brazilian broadcasts a larger portion of their media, interviews, specials, vlogs, and etc are centered on Brazillain fighters. In the Russian dub of the UFC embedded often heavily features Russian fighters that aren't even show in the English counterpart of the vlog.

On their social media they have separate pages dedicating to marketing different fighters to different regions. Also when UFC has international shows they tend to stack the card with fighters from that region in order to appeal to fans of that region.



All of this results in some fighters who may not be popular in the United States being notable stars with in their own country. For example, Li Jiangliang has only 12,00o followers on Instagram but on Douyin, a Chinese Social Media Platform, he is closing in on two million followers.

Another example would be Khabib who has a so-so following in the United States but is massively popular in Russia. Russia Today reported that roughly 26 million people — that’s 24 percent of adults — tuned in to watch Khabib’s title fight on Channel One Russia (Perviy Canal), a free TV station in Nurmagomedov’s home country.

How many Americans do you think tuned in comparison?

****

The UFC is employing this same strategy as it tries to expand in the Chinese market. To do this is, the UFC has built a performance institute in China like the one in Vegas. However the PI in China has a full training staff to help develop a fighters technique along with physical conditioning.

The UFC is essentially training its own team China as way of ensuring a new generation of Chinese fighters can move up the UFC ranks. Every couple of months they hold tryouts at the PI and then they enroll the promising candidates into a PI training class that has a full on curriculum. It's college for fighters.

Right now the UFC has 10 Chinese fighters on their roster their goal is over 75 Chinese fighters on the roster with in the next couple of years.

***

Right now fighters like Li Jiangliang, Song Yadon, and Weili Zhang are being groomed to become the face of the UFC in China and there are many more to come.

You said the Chinese fans liked Li. And told you it was an unnecessary falsehood: not all Chinese fans like him. Then you started to use UFC's marketing strategy as evidence. How does it make sense? It only proves that you don't understand how this industry works in China. All professional and amateur sports are administered by the General Administration of Sports in China. The UFC's promotional strategy is not about making a UFC champ of Chinese nationality but about making the GAS satisfied with how the profit will be distributed between the government, the UFC, and Chinese capitalists. The GAS is not going to support this industry unless MMA becomes an Olympic sport, which would not happen in the foreseeable future. And even if it does, it doesn't mean that the GAS would support particular MMA fighters. It would only support those who have a deep background within the system, whom we unofficially call 'within-the-system athletes', such as former national team athletes and former provincial team athletes.

 

[horc00]

I am Chinese.

Mainlander Chinese?

 

[ijngf]

Mainlander Chinese?

Yes, since day one.

 

[TheLinguist]

Fuck him he’s a dirty fighter.


Also fun fact:


He’s looked down upon by regular Chinese, he is known to say moronic shit, add to that his facial features and job as well as a lack of an education. He’ll never be a star here in China no matter how well he fingers the eyeballs of others.

 

[kellenn]

He’s looked down upon by regular Chinese, he is known to say moronic shit.

Wow really?

I didn't know that

Do you know what he said?

 

[horc00]

You said the Chinese fans liked Li. And told you it was an unnecessary falsehood: not all Chinese fans like him. Then you started to use UFC's marketing strategy as evidence. How does it make sense? It only proves that you don't understand how this industry works in China. All professional and amateur sports are administered by the General Administration of Sports in China. The UFC's promotional strategy is not about making a UFC champ of Chinese nationality but about making the GAS satisfied with how the profit will be distributed between the government, the UFC, and Chinese capitalists. The GAS is not going to support this industry unless MMA becomes an Olympic sport, which would not happen in the foreseeable future. And even if it does, it doesn't mean that the GAS would support particular MMA fighters. It would only support those who have a deep background within the system, whom we unofficially call 'within-the-system athletes', such as former national team athletes and former provincial team athletes.

Fuck him he’s a dirty fighter.


Also fun fact:


He’s looked down upon by regular Chinese, he is known to say moronic shit, add to that his facial features and job as well as a lack of an education. He’ll never be a star here in China no matter how well he fingers the eyeballs of others.

That's a new perspective to me.

Many (not all of course) mainland Chinese I know who watch the UFC are big supporters of any Chinese fighter beating up foreigners, eye-gouging or not. It's like a nationalistic pride they have.

 

[ijngf]

That's a new perspective to me.

Many (not all of course) mainland Chinese I know who watch the UFC are big supporters of any Chinese fighter beating up foreigners, eye-gouging or not. It's like a nationalistic pride they have.

Maybe in front of you, a foreigner, they tried to appear nationalist and patriotic, but were too young and naive that they chose a wrong way. And many of them don't know very much about nationalism, patriotism, and unity.

 

[ijngf]

That's a new perspective to me.

Many (not all of course) mainland Chinese I know who watch the UFC are big supporters of any Chinese fighter beating up foreigners, eye-gouging or not. It's like a nationalistic pride they have.

You have to know that at least 50% of the Chinese population is not in urban areas. There are modern cities in China, such as HK, Beijing and Shanghai, but there are also many less developed cities, and the latter share a larger percentage in the total number of cities in China. MMA overall has a very small share in the global sports market, and it is even much smaller in China, a developing country. MMA is much less famous in China than taekwondo and sanshou (a Chinese modern combat sport, officially called 'sanda' now). Most of those who told you that they supported Chinese fighters do not even buy tickets or PPV.