This is a productive use of AI, IMO, but requires high QC over asset production and must have human oversight. Definitely don't see good reason to demonise the tech ATB.
Problem is, the rabbit never goes back in the hat once companies see what they can and can't get away with re quality, who they can keep and let go re money, how fast they now can do something versus before re time, and so on. Activision, Ubi, or EA for example with the rabbit...scares me, lol.
Humans prove a harder and harder sell when things see automation. Before I left my last company (software firm), we started integrating AI into our tasks at the request of higher-ups and since having left, I see their marketing newer software tools they've developed with the text 'powered by AI'. Companies lose money if they don't get on the AI bandwagon, for better or worse.
Activision confirms some in-game #CallOfDuty content is AI generated
āOur team uses generative AI tools to help develop some in game assets"