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Game needs to have an established legacy, track record of international lan events in that country and some luck with the immigration official overseeing applications.
Certain countries have it ingrained into their culture making politicians aware of it. Macron used esports as part of his reelection campaign and Denmarks Prime Minister spoke at a CS event before the grand final:
Yeah, in Nordics we've regular television channels that show only gaming programmes or competitive play. It's normal for us to flip through the channels and see it just like football. I never really thought this wasn't normal in any developed country today, TBH. Life now is equally digital. So too can be sports.