Sherbytes: Industry News Megathread, v.2

AI streamlines game storyboarding + dialogue craft. But will it enrich or cheapen player experience?

  • AI will enrich (help) the game experience.

    Votes: 5 31.3%

  • AI will cheapen (hurt) the game experience.

    Votes: 11 68.8%
  • Total voters
    16
rikwebb said:
Looks like Qualcomm have approached Intel about a takeover recently


www.theverge.com

Qualcomm wants to buy Intel

What’s next for Intel?
www.theverge.com www.theverge.com
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@rob mafia somewhere right now

in-your.gif
 
avenue94 said:
Lol this is the most "why MBAs and consultants are cancers" development ever. Publisher makes mediocre games, then wonders what it needs to do to make more money.
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That and you have to wonder if the top execs play games themselves. Jack Welch, one of the worst CEOs of all-time, has had a long lasting effect in the business world pushing the strong focus on short term profits at the expense of long term sustainability. You can see the same type of quality issues going on with Boeing the past couple of years. It's no surprise that their previous CEO was a disciple of Welch. I think if you have a CEO with a love of gaming as strong or stronger than their customers, they will tend push out good products.

It sounds like Guillemot and his team have lost the plot.
 


Tencent Holdings Ltd. and Ubisoft Entertainment SA's founding Guillemot family are considering options including a potential buyout of the French video game developer after it lost more than half its market value this year, according to people familiar with the matter.

The Chinese tech company and Guillemot Brothers Ltd. have been speaking with advisers to help explore ways to stabilize Ubisoft and bolster its value, the people said, asked not to be identified discussing a private matter. One of the possibilities being discussed would involve teaming up to take the company private, according to the people.
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Also, you're the monetization director. If the gaming industry is prison, you're one of the chomos. No one likes you. Stop blaming the vocal "minority", if you have an army of idiots, let them buy your games.

jSVAZn.jpg


Hope they fire the monetization :eek::eek::eek:ameofthrones.
 
Flower2dPeople said:
Hope they fire the monetization :eek::eek::eek:ameofthrones.
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It will not be sadly. They'll cut QA, support, and other departments, including developers first. That's the nature of the modern video game industry, it's all about squeezing blood from the stone since making quality games is hard.
 
avenue94 said:
It will not be sadly. They'll cut QA, support, and other departments, including developers first. That's the nature of the modern video game industry, it's all about squeezing blood from the stone since making quality games is hard.
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True. Tencent has their own army of developers and game designers.
 
Flower2dPeople said:
Also, you're the monetization director.
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Youll see more monetization practices under Tencent.

Start of 2024 the CEO of Tencent came out publicly saying he was disappointed in all their subsidiary game studios for failing to keep games modern and having stagnated growth.

Ubisoft if acquired by Tencent will see layoffs. Other subsidiary game studios of Tencent will not help Ubisoft in Pc and console game development. However Ubisofts IP's will be offloaded to Tencents mobile game development subsidiaries for inevitable release.
 
While it’s a bit rich to see a “Director of Monetization” crying he does have a point that it’s a bit much for people to effectively be celebrating a company’s downfall and figurative dancing on its grave. Like if you don’t like their games then just don’t play them. I know Ubisoft had become effectively a one (two?) trick pony for like a decade just cranking out Assassin Creed and Far Cry sequels, but I don’t see anything to celebrate if they go under. The games had their fans (ostensibly anyway) and the companies employ hundreds (or thousands?) of people but there’s no upside to seeing them fall, especially in a year when the number of video game industry layoffs are hitting the stratosphere. As one of the last publishers/studios that’s not first party I think it would be a shame to seem them die or get acquired by something like Tencent which will not right the ship at all.
 
KaNesDeath said:
Youll see more monetization practices under Tencent.

Start of 2024 the CEO of Tencent came out publicly saying he was disappointed in all their subsidiary game studios for failing to keep games modern and having stagnated growth.

Ubisoft if acquired by Tencent will see layoffs. Other subsidiary game studios of Tencent will not help Ubisoft in Pc and console game development. However Ubisofts IP's will be offloaded to Tencents mobile game development subsidiaries for inevitable release.
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They did master the gatcha shit.

<Prem974>
 
jefferz said:
343 is now Halo Studios
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I get it from a branding perspective but like...imagine if you worked for Call of Duty Studios or any other movie or game studio named after your franchise. Lol
 
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