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Alright, maybe I was a it over the top. But if you ask a casual fan - or non-fan about the UFC, most know "that Gracie guy."
They're talking about Royce, but I guarantee UFC will market Roger as the second coming of Royce.
Royce as the highest-paid fighter in MMA for years, all on the name.
I don't think many casual fans know Barnett, he has the stink of steroids about him and he looks weird.