Dumb match making by the UFC. Adesanya should never have fought at LHW, and Vettori really is a “who tha fook is that guy?” for most people. I can’t even remember what the second title fight was - was it FlW? Great fight but no one buys a PPV because of FlW so the card having a second title fight is not a selling point. Finally, why on earth did they match up Nate with an incredibly boring point fighter with no charisma? Nate fighting again could have been a lot bigger if he was facing someone who people know and who is exciting. Even with Edwards winning a clear decision, it’s not like he won over any fans - people who like “technical striking” are already on his bandwagon.
Overall the card sold well under this new PPV model, likely 50% contribution by Nate and 50% by Adesanya.