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Dana wouldn't want his name bismirched with a 2nd rate brand name.
Reebok ring girl kits would sell better.
Whether we like it or not, the casuals drive the money part of this industry.
I would guess a huge percentage of their sales were to consumers that would not know what the initials MMA stand for, nor care.
MMA purests truly hated seeing these shirts on anyone.
They did not make their fortune from its MMA fanbase.