I think it's a combination of tihngs
1. Younger men don't know how to approach women in real life. They are used to apps and txt'ing and all that crap. They are also a bit brainwashed into thinking every woman needs to be drop dead gorgeous....though of course, most men will bang a 4 if given the chance.
2. Women have been brainwashed into think they "deserve" a guy who is a 9 or 10, makes $200k a year, travels the world, works 20 hours a week, and will treat them like a princess. Even the women who are 5s or below think they can land a 9 or a 10.
I was talking quite a bit with a 40 year man who is in the dating scene and he says on a ton of his dates all the women want a fancy dinner and have like a checklist of questions they go through on the first date about travel, job, money, cars, etc.
My gut feeling though, is that if you can be charming in real life and sort of break the norm of app dating you can probably crush it out there. Be different and be yourself and you'll be just fine assuming you don't look like a troll.