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It's not "hard to say".....WCW wouldn't have survived the AOL Time-Warner merger no matter what. If they were profitable they would've been sold for more money instead of the peanuts they got for wanting that shit off their stations.
There's an interesting story about Vince purchasing them for peanuts. Brad Siegel was buddy buddy with Stu Snyder.
WWF's end of fiscal 2001 report (released 7/28) notes that all of the intellectual properties and assets of WCW including the trade name, tape library and other intangible assets were sold by AOL- Time Warner for a staggeringly low $2.5 million.
This is despite an offer from Bischoff/Fusient Media Group for $48.3 million, just days prior to the sale to WWF.
The Fusient offer included a $5 million deposit - so, even if the deal had collapsed, TBS would have picked up double what they've now got from Vince. Moreover, Fusient had agreed to take over every contract - relieving AOL-Time Warner of more than $15 million in salary payouts.
Instead, as thing now stand, Time Warner will be paying Goldberg more in one year than all the money they got from the sale of WCW.