I really think they should be building Raw and SD around the US and IC titles, respectively. (With Raw also giving major play to the Women's Title and eventually the CW title.) Even if it's not a title shot every week like with Cena, those titles should be a focal point of the competition on both shows, with title shots at least every couple weeks. World/Universal title rarely defended on TV, saving it for PPVs would help give them some shine as THE titles to be defended regularly. Rusev is a perfect guy for the US title to be a longish champion, but they need someone better for the IC title. They actually just need a better mid-card on SD overall, but whatchagonnado?