Assume they are separate cards and both these events headline and their undercards are of equal strength. How many buys do each get? Other than "tree fiddy" of course. Just curious where you now put the buying power of Khabib and Conor by themselves after 229 has come and gone. Obviously a rematch would do the highest sheer PPV numbers for both men but let's try and set that spectacle aside. So neither guy gets help from the other to boost their baseline drawing power. I don't think it is controversial at all to say we can assume Khabib's baseline has likely moved WAY up since 229 and Conor's baseline (likely) moved a bit down since 229. Only so many times you can market champ champ or other imaginary things before the casuals start to get wise. At this point (most witnessed UFC event ever) even casuals would make fun of a guy using "Conor is double champ" at the water cooler so the UFC would have to pull back its marketing hyperbole a bit.