Please Define "Marketable"

[Kingfarthur]

What do you want the UFC to do to market its fighters/athletes better? Explain in detail what and how you think this should be done. Explain what the UFC used to do correctly and it doesn't do anymore. Explain their shortcomings and such.

 

[Rebel_LioN]

How about let's stop marketing to the casuals and start marketing to its real fans? Some casuals think jiu jitsu looks gay in the guard position.. seriously

U either like MMA or u dont

 

[t00br00tal]

How about let's stop marketing to the casuals and start marketing to its real fans? Some casuals think jiu jitsu looks gay in the guard position.. seriously

U either like MMA or u dont

Amen.

Stop trying to pander to the decreasing number of "new fans" and learn a thing or two about your core fan-base.

 

[loyalyolayal]

someone who has boobs.

 

[Kalmah]

Speaking the English language definitely makes you more marketable in most places around the world. And if you can effectively use that language, you can show personality whether favourable or not by using that language which again helps with your marketability.

Look at Conor McGregor.

 

[Cela84]

Some definitions:
Someone with an air of invincibility: Silva, GSP, Jones

Someone who talks in an entertaining manner and fights competently: Sonnen

Someone who represents the everyman hero that fans can get behind and imagine themselves as: Leben, Hunt, Nelson

Someone you want to see get destroyed: Bisping, Koscheck

Someone with memorable hair: Faber, Koscheck, Leben, McCall

 

[kingJohn]

What do you want the UFC to do to market its fighters/athletes better? Explain in detail what and how you think this should be done. Explain what the UFC used to do correctly and it doesn't do anymore. Explain their shortcomings and such.

Well they use to have fighters who had the "look" of what the average person expected a UFC fighter to have. Chuck Liddel was the poster boy and he was a white guy with a mo-hawk knocking everybody out. Hard to market fighters who don't look like fighters or have boring styles.

 

[Kingfarthur]

Well they use to have fighters who had the "look" of what the average person expected a UFC fighter to have. Chuck Liddel was the poster boy and he was a white guy with a mo-hawk knocking everybody out. Hard to market fighters who don't look like fighters or have boring styles.

I think for Barao and Aldo the biggest thing is that they don't speak english. Its harder for them to shit talk guys.

 

[Presinator]

Defining marketability is like defining charisma, beauty, etc. It's not easily broken down into digestible pieces. Some people have it, some people don't.

 

[Fight Professor]

The real issue is UFC cannot create new stars the way PRIDE/JMMA did. Dana treats fighters like crap a lot of times. It creates an atmosphere that repels fans instead of attracting them. The whole issue of a fighter not speaking English or not creating drama is BS because PRIDE did not have that problem.

There are also too many fighters and events which makes it difficult to follow fighters for newer potential fans. UFC would be better off having a separate promotion for WMMA and 125-145 lbs classes.

 

[Jermei]

See GSP, the UFC marketing departments wet dream come true.

 

[Deadred2]

I'd probably define a fighter as being "Marketable" as one who is:

1. Identifiable: They've got some kind of highlights or reputation which make them more well known than others.

2. Elicits a Response: Does the fighter elicit a major response to buy UFC products? Does fighter alienate any current market segments or future opportunities?

3. Profitable: This is a "business" first and foremost. Does the fighter contribute enough to the card that they're worth the paycheck.

Example, if you hear that Dan Henderson's on the card you're more likely to buy it rather than if you hear Aljamain Sterling's on the card. Henderson is identifiable since people know him, he elicits a response to buy pay-per-views or tickets to the event and he is profitable (most likely).

Did I miss anything?

 

[sorrynottoday]

I think for Barao and Aldo the biggest thing is that they don't speak english. Its harder for them to shit talk guys.

It's really hard to market non-english speaking, humble fighters. Barao doens't talk shit, like pointed out, but he is a KILLER in the cage. He is a beast. He might be one of the best fighters on the planet. Every hardcore fan knows this, but he doesn't have that "it" factor. He just does not have it. "It" can't be explained, defined, or zero'd in on. "It" can't be faked. It's there. We see it, we feel it, and we humans gravitate towards it whether in the fight business or in everyday life. His streak outside of UFC is irrelevant, it was more relevant as he came into UFC but not so much more.

I look forward more to the goofy he stuff he does after he wins, then rather how he will knock someone out or submit someone.

I think a lot of the UFC's fanbase are men that want to be alpha-males but aren't quite alpha-male's. And Barao is alot like the fanbase. He doesn't stick out. He doesn't pop. He's not alot of wow.

But he is an amazing fighter.

 

[dabouv]

How about let's stop marketing to the casuals and start marketing to its real fans? Some casuals think jiu jitsu looks gay in the guard position.. seriously

U either like MMA or u dont

These aren't mutually exclusive. There are 5 fights on a PPV card and more with the prelims. You can always have fights that are likely to appeal to the masses and to hard core fans. The point of getting casual fans is money. Plain and simple, the UFC needs to do big gate and PPV to pay athletes well enough to compete with other sports.

 

[SnowBlynd]

Fighters looking like an action figure. Providing good sound bites. Creating an atmosphere which implies you can't miss the event. The ufc really fails with that last one.

 

[taedium]

 

[Jeff Goldblum69]

done..

 

[Zeroinnes]

Well, they are going after new fans and casuals so think WWE type shit.

 

[DCarf]

Able or fit to be sold or marketed

In demand

 

[HIMBOB]

Divisive,

you need some people to hate you some to love you, you need to be a conversation piece.



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Anderson
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