Please Define "Marketable"

Discussion in 'UFC Discussion' started by Kingfarthur, May 20, 2014.

  1. Kingfarthur

    Kingfarthur Purple Belt

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    What do you want the UFC to do to market its fighters/athletes better? Explain in detail what and how you think this should be done. Explain what the UFC used to do correctly and it doesn't do anymore. Explain their shortcomings and such.
     
  2. Rebel_LioN

    Rebel_LioN Red Belt

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    How about let's stop marketing to the casuals and start marketing to its real fans? Some casuals think jiu jitsu looks gay in the guard position.. seriously

    U either like MMA or u dont
     
  3. t00br00tal

    t00br00tal hotmess.

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    Amen.

    Stop trying to pander to the decreasing number of "new fans" and learn a thing or two about your core fan-base.
     
  4. loyalyolayal

    loyalyolayal Steel Belt

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    someone who has boobs.
     
  5. Kalmah

    Kalmah Gold Belt

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    Speaking the English language definitely makes you more marketable in most places around the world. And if you can effectively use that language, you can show personality whether favourable or not by using that language which again helps with your marketability.

    Look at Conor McGregor.
     
  6. Cela84

    Cela84 Blue Belt

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    Some definitions:
    Someone with an air of invincibility: Silva, GSP, Jones

    Someone who talks in an entertaining manner and fights competently: Sonnen

    Someone who represents the everyman hero that fans can get behind and imagine themselves as: Leben, Hunt, Nelson

    Someone you want to see get destroyed: Bisping, Koscheck

    Someone with memorable hair: Faber, Koscheck, Leben, McCall
     
  7. kingJohn

    kingJohn Brown Belt

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    Well they use to have fighters who had the "look" of what the average person expected a UFC fighter to have. Chuck Liddel was the poster boy and he was a white guy with a mo-hawk knocking everybody out. Hard to market fighters who don't look like fighters or have boring styles.
     
  8. Kingfarthur

    Kingfarthur Purple Belt

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    I think for Barao and Aldo the biggest thing is that they don't speak english. Its harder for them to shit talk guys.
     
  9. Presinator

    Presinator If Arnold were President, he would be...

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    Defining marketability is like defining charisma, beauty, etc. It's not easily broken down into digestible pieces. Some people have it, some people don't.
     
  10. Fight Professor

    Fight Professor Gold Belt

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    The real issue is UFC cannot create new stars the way PRIDE/JMMA did. Dana treats fighters like crap a lot of times. It creates an atmosphere that repels fans instead of attracting them. The whole issue of a fighter not speaking English or not creating drama is BS because PRIDE did not have that problem.

    There are also too many fighters and events which makes it difficult to follow fighters for newer potential fans. UFC would be better off having a separate promotion for WMMA and 125-145 lbs classes.
     
  11. Jermei

    Jermei Steel Belt Platinum Member

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    See GSP, the UFC marketing departments wet dream come true.
     
  12. Deadred2

    Deadred2 Orange Belt

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    I'd probably define a fighter as being "Marketable" as one who is:

    1. Identifiable: They've got some kind of highlights or reputation which make them more well known than others.

    2. Elicits a Response: Does the fighter elicit a major response to buy UFC products? Does fighter alienate any current market segments or future opportunities?

    3. Profitable: This is a "business" first and foremost. Does the fighter contribute enough to the card that they're worth the paycheck.

    Example, if you hear that Dan Henderson's on the card you're more likely to buy it rather than if you hear Aljamain Sterling's on the card. Henderson is identifiable since people know him, he elicits a response to buy pay-per-views or tickets to the event and he is profitable (most likely).

    Did I miss anything?
     
  13. sorrynottoday

    sorrynottoday White Belt

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    It's really hard to market non-english speaking, humble fighters. Barao doens't talk shit, like pointed out, but he is a KILLER in the cage. He is a beast. He might be one of the best fighters on the planet. Every hardcore fan knows this, but he doesn't have that "it" factor. He just does not have it. "It" can't be explained, defined, or zero'd in on. "It" can't be faked. It's there. We see it, we feel it, and we humans gravitate towards it whether in the fight business or in everyday life. His streak outside of UFC is irrelevant, it was more relevant as he came into UFC but not so much more.

    I look forward more to the goofy he stuff he does after he wins, then rather how he will knock someone out or submit someone.

    I think a lot of the UFC's fanbase are men that want to be alpha-males but aren't quite alpha-male's. And Barao is alot like the fanbase. He doesn't stick out. He doesn't pop. He's not alot of wow.

    But he is an amazing fighter.
     
  14. dabouv

    dabouv Purple Belt

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    These aren't mutually exclusive. There are 5 fights on a PPV card and more with the prelims. You can always have fights that are likely to appeal to the masses and to hard core fans. The point of getting casual fans is money. Plain and simple, the UFC needs to do big gate and PPV to pay athletes well enough to compete with other sports.
     
  15. SnowBlynd

    SnowBlynd Red Belt

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    Fighters looking like an action figure. Providing good sound bites. Creating an atmosphere which implies you can't miss the event. The ufc really fails with that last one.
     
  16. taedium

    taedium The implication

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  17. Jeff Goldblum69

    Jeff Goldblum69 Brown Belt

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  18. Zeroinnes

    Zeroinnes White Belt

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    Well, they are going after new fans and casuals so think WWE type shit.
     
  19. DCarf

    DCarf Brown Belt

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    Able or fit to be sold or marketed

    In demand
     
  20. HIMBOB

    HIMBOB Steel Belt

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    Divisive,

    you need some people to hate you some to love you, you need to be a conversation piece.



    Lesnar
    GSP
    Anderson
    Ronda
    Sonnen
     

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