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Out of these logo brands - Which 4 are the most recognizable? (Second Quarter-Finals)

What's your picks?


  • Total voters
    67
  • Poll closed .

Takes Two To Tango

The one who doesn't fall, doesn't stand up.
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First Quarter-Finals



My choices:


Best Buy
Nike
Marlboro
Mastercard







google2.0.0.1441125613.jpg


baYs9AuHxx9QXeYBiMvSLU.jpg


8867.Microsoft_5F00_Logo_2D00_for_2D00_screen.jpg


PUMA-Logo-2003.png


best-buy-logo-652x368.jpg


768px-LEGO_logo.svg.png


Adidas-logo-1991-1-600x319.png


ford-logo-1-preview.jpg


53d29d5c6bb3f7a80617ada8


Marlboro-logo-1024x768.jpg


Symbol-Sony.jpg


mastercard-icon-2048x1286-s6y46dfh.png


bmw-4753868_1280.jpg


2002-Ferrari-Logo-600x319.png


nbc-new-logo-2022.jpg


National-Geographic-logo.jpg



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Google
NASA
Microsoft
Nike

But in this entire survey, Google is the only brand so ubiquitous and dominant it's become a verb in common usage. And unlike Apple, Facebook, Nike, Ford, etc., it doesn't have any real competitor - Google dominates the search engine space with >90% market share. Tough to argue it's not the top brand in the world.
 
Google
NASA
Microsoft
Nike

But in this entire survey, Google is the only brand so ubiquitous and dominant it's become a verb in common usage. And unlike Apple, Facebook, Nike, Ford, etc., it doesn't have any real competitor - Google dominates the search engine space with >90% market share. Tough to argue it's not the top brand in the world.

That's a interesting insight you gave about Google.
 
That's a interesting insight you gave about Google.

I knew they had a high market share but was also surprised it was that high. Google is the #1 most visited website in the world, followed by #2 YouTube (97% market share for video sharing) which has been owned by Google since 2006. More than half the world's population uses Google.
 
How is SONY not the most recognisable? It says SONY, with the least bullshit font and colours, design etc as possible . It's actually the most recognisable.

This tells me this is a vote that's more to do with what people like most.
 
Google
NASA
Microsoft
Nike

But in this entire survey, Google is the only brand so ubiquitous and dominant it's become a verb in common usage. And unlike Apple, Facebook, Nike, Ford, etc., it doesn't have any real competitor - Google dominates the search engine space with >90% market share. Tough to argue it's not the top brand in the world.
It depends how you read the question the TS is asking.

I read it not as which company is most dominant but rather who has created a 'brand' most would recognize.

The test for this, as i see it, would be to ask no one to look at the images and to only read the names, and then to describe in great detail what the 'logo' looks like. For me i was confusing google and gmail elements, so that logo is not on my list compared to one like Nike, and Adidas and others i could visual and detail with no missed elements.
 
How is SONY not the most recognisable? It says SONY, with the least bullshit font and colours, design etc as possible . It's actually the most recognisable.

This tells me this is a vote that's more to do with what people like most.
I think if you asked most people to tell what the Sony logo looks like, without showing it to them first, they would not be able to describe it.

Perhaps many are not thinking of it that way, but when marketing companies seek to create 'recognizable brands', the goal is you know it before you see it, not just when you see it. They want you to be able to visualize it the minute you hear the name and that is what they consider a success in building a 'recognizable brand'.
 
It depends how you read the question the TS is asking.

I read it not as which company is most dominant but rather who has created a 'brand' most would recognize.

The test for this, as i see it, would be to ask no one to look at the images and to only read the names, and then to describe in great detail what the 'logo' looks like. For me i was confusing google and gmail elements, so that logo is not on my list compared to one like Nike, and Adidas and others i could visual and detail with no missed elements.

I think logo awareness clinches this even more for Google. Google written in that stupid blue, red, yellow and green font comes to mind immediately and is unmistakable - and the Gmail logo (owned by Google) is in the same colors and style. So if you recognize the Gmail logo, you're recognizing the Google brand.

20 years ago, Nike, Adidas, Coca Cola (physical products people see every day) would have taken this handily. But two-thirds of the world has internet access now and the site they visit most (and see the logo every time they do) is Google.

People Using Google Stats (Top Picks)

  • There are approximately 22,083,870,968 searches on Google every day.
  • Google processes 255,600 searches per second.
  • India has the highest Google adoption rate at 92.9%.
  • The United States accounts for 19.44% of all Google traffic.
  • Google’s global market share among search engines is 91.47%.


The only reason Google doesn't have even MORE users is because it's banned in China for its 1.4B people. Even still, that's about 3 "Google" searches/day per person on earth. No f'ing way is a person bombarded by a single brand more than that unless they work in a Nike factory or something lol.
 
I think logo awareness clinches this even more for Google. Google written in that stupid blue, red, yellow and green font comes to mind immediately and is unmistakable - and the Gmail logo (owned by Google) is in the same colors and style. So if you recognize the Gmail logo, you're recognizing the Google brand.

20 years ago, Nike, Adidas, Coca Cola (physical products people see every day) would have taken this handily. But two-thirds of the world has internet access now and the site they visit most (and see the logo every time they do) is Google.

People Using Google Stats (Top Picks)

  • There are approximately 22,083,870,968 searches on Google every day.
  • Google processes 255,600 searches per second.
  • India has the highest Google adoption rate at 92.9%.
  • The United States accounts for 19.44% of all Google traffic.
  • Google’s global market share among search engines is 91.47%.


The only reason Google doesn't have even MORE users is because it's banned in China for its 1.4B people. Even still, that's about 3 "Google" searches/day per person on earth. No f'ing way is a person bombarded by a single brand more than that unless they work in a Nike factory or something lol.
Possibly but i do not think so.

I think, had the TS put all the pictures of the Logo's in a spoiler box, and asked everyone to try and envision the Top 5 Logos in as much detail as they could, many people would have been surprised by the ones they make mistakes with, and the ones they absolutely knew. I also think that once you look at them FIRST, you always assume you knew it exactly that way as it triggers that 'of course i knew that was what it looked like', subconscious belief.

But we did not do it that way, so we will never know.
 
Possibly but i do not think so.

I think, had the TS put all the pictures of the Logo's in a spoiler box, and asked everyone to try and envision the Top 5 Logos in as much detail as they could, many people would have been surprised by the ones they make mistakes with, and the ones they absolutely knew. I also think that once you look at them FIRST, you always assume you knew it exactly that way as it triggers that 'of course i knew that was what it looked like', subconscious belief.

But we did not do it that way, so we will never know.

Yup, interesting discussion topic for sure. As a middle aged dude who did not grow up with internet, I'm squarely in between elderly folks who don't understand online shit and young'uns who live on it. I'm inclined to favor physical goods over virtual but it's impossible to not see that daily life is becoming increasingly virtual for everyone. IMHO Google is a more recognizable brand than any physical product right now, if we're talking entire planet. But it is debatable and if it's not yet, I certainly see it being so in 10 years if online trends continue.
 
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