The UFC's job is to fill air time for broadcasting or streaming companies, and the ubiquity of their product is a huge selling point as live content is the thing everyone is looking for as it isn't easy to pirate in high quality, and people always want to see results in the moment. It works for them, it's part of the reason why their rights fees will continue to increase and sponsorships will grow.
With the sheer number of events they've got to put on, I understand that they need the requisite amount of fighters on the roster to put on said events, so I'm not bothered when the Fight Nights are basically contender or lower level events headlined by aging veterans, guys on the edge of true contention, or people with some name value.
Yes, I wish the PPVs were cheaper and the cards more stacked. I wish the UFC would try its best to acquire regional talent that has proven it's elite or at least has the chance to be, but that costs more money and the UFC has a ton of rolling debt, share holders and private investors it has to cater to and turn a higher profit than it ever has needed to. When you mix that with the reality that these guys don't move the needle for the casual fan - who is the UFC's true paying customers, not us - I can see why, even if I don't like it. If I look at things from a pragmatic perspective rather than an emotional one, I know they're going to be cheap, and their decision making makes sense.
Still, I'll get to see MMA every weekend in some way shape or form. All I can hope for is the match making is solid and the fights are good. I'm lucky that MMA in general is as easy to access as ever before and that I don't have to wait weeks or even months to see an event similar to the dark ages of MMA when Tito, the Lion's Den and Chuck kept the sport afloat in the US. Not every card will be good, but I'm happy when they are. I won't watch every card as life is busy, but I'll try as I love the sport and appreciate the fighters.
The UFC will get their rights fees increased. They will continue to rake in more money than ever before. Nothing will change that right now, especially not this small little diehard pocket of the internet that is disenfranchised or disinterested. We don't spend money on the product. There isn't enough of us to make any real tangible impact.
With that in mind... it really sucks there isn't some shit Apex card this weekend for me to watch.