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I am doing a little market research. I am talking to some world-wide distributors, and am wanting to get some opinions from some of you guys.
What is more important to you? Name brand, or price/quality ratio?
For example,
If you could get a gi shipped to your door for $45 (including shipping), and it is comparable to the quality of an HCK or better GI, but has no name brand, would you buy it? Obviously, with a brand name you are assured of a certain level of quality and I would need to gain your trust with a no-name brand. This is where a good marketing strategy would come in to play.
What is more important to you? Name brand, or price/quality ratio?
For example,
If you could get a gi shipped to your door for $45 (including shipping), and it is comparable to the quality of an HCK or better GI, but has no name brand, would you buy it? Obviously, with a brand name you are assured of a certain level of quality and I would need to gain your trust with a no-name brand. This is where a good marketing strategy would come in to play.