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Might as well just not have the division at all, as a matter of fact
There's barely enough talent in wmma to sustain 2 weightclasses. Adding more is a marketing stunt to hand a certain fighter a belt (Cyborg, Schevchenko), but ends up hurting wmma in the long run
Obviously, this is how he's trying to build new divisions. Or did you want Bellator to scoop up the fighters because the UFC didn't have such a division? How else do you attract more women fighters?
Cyborg is a huge ass draw all by herself. This is why it's important to build a new division for her. AND, Bellator has a 145 division already, this makes the UFC look bad.