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I think it really depends on how you define popularity. I think in terms of star power its still more popular. More people know Pacman, Mayweather, Fury, Canelo, Joshua than Adensanya, Usman, Stipe or even Jones. The only two exceptions of this are Conor and Khabib, with the later being mostly prominent in muslim communities.I don't understand. Isn't boxing still more popular than MMA? I hear it both ways.
Where boxing really falls off is the second row. Noone give a shit about a paying 60 bucks to see something like Povetkin vs White, unless you are a hardcore boxing fan or in this case have a Dazn subscription. With the UFC thats different. Cards are usually more stacked and fighters who arent world champs still enjoy a decent popularity among fans.
Boxing nowadays is mainly US, latinamerican, russian/easteuropean and britain boxers who attract a decent amount of people from these countries. But in overall market situation so called "third-world" countries become more important and atleast to me it seems like that boxing lost a lot of popularity in these parts of the world since the days of Ali.