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These are paid actors. It's totally fake, but actually real.
Miami is trying to send a message.
The promo is part of the city's "Spring Break Reality Check" campaign, according to a memo written by Miami Beach City Manager Eric Carpenter.
"The Office of Marketing & Communications, in close collaboration with the (Greater Miami Convention and Visitors Bureau) and their agency of record VML, will launch a marketing campaign aimed at notifying potential spring breakers that Miami Beach is not interested in being a party destination and will not tolerate disorderly behavior," the memo reads.
www.usatoday.com
Miami is trying to send a message.
The promo is part of the city's "Spring Break Reality Check" campaign, according to a memo written by Miami Beach City Manager Eric Carpenter.
"The Office of Marketing & Communications, in close collaboration with the (Greater Miami Convention and Visitors Bureau) and their agency of record VML, will launch a marketing campaign aimed at notifying potential spring breakers that Miami Beach is not interested in being a party destination and will not tolerate disorderly behavior," the memo reads.
Miami Beach's reality TV-themed promo forewarns spring breakers as curfews, rules return
Miami Beach officials released a reality TV-themed promo forewarning spring breakers of rules and precautions that will be implemented next month.
www.usatoday.com
