Lyoto says he's making twice more $ with one single sponsor than he did in two UFC bouts with Rebook

Discussion in 'UFC Discussion' started by iLikeBirds, Sep 14, 2018.

  1. Poirierfan

    Poirierfan Cajun MMA

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    Dana is a liar and Reebok is a shit brand, they both belong together.
     
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  2. tithas

    tithas Brown Belt

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    And? Unless that company generates 80k in new revenue directly attributed to Lyoto wearing it is a loss. The real reason sponsorship slowed down is because companies realized that a 40-100k investment on someone's ass for a 60 second TV spot was not generating 80-200k in sales. That is why true sponsorship moved to social media with the guys like Cowboy who use sponsors gear in everyday life.
     
  3. WinZip

    WinZip Trial Version Expired

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    You dun goofed

    A real Sherdogger would say "tree fiddy"

    Paid shill confirmed
     
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  4. mmacasualviewer

    mmacasualviewer Hardcores vs Casuals

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    His name sounds like a machine gun, nice hair, he's got a nice body, he's 6'1, he's the biggest Japanese-Brazilian fighter on the market; he's got a couple of 1 headkick KOs to his name, don't pretend that Billy Noname deserves 100k/100k in someone else's money.
     
  5. BobbyHillComedian

    BobbyHillComedian Green Belt

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    Now now, that's unfair. He's not a shill, he just relays us the info that unofficial UFC employee Dave Meltzer, who comes from the Ariel Helwani school of in-house journalism, is selectively leaked. World of difference.
     
  6. Whippy McGee

    Whippy McGee Black Belt

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    What is amazing to me is that Reebok and the UFC with their monopoly have FAILED to capitalize on the apparel. What a total business disaster for Reebok.
     
  7. bad seed

    bad seed Double Yellow Card Double Yellow Card

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    <Goldie11>
     
  8. Mmmmmmma1234

    Mmmmmmma1234 Brown Belt

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    Reading that interview I'm surprised they don't cut ties with Lyoto like why sponsor a guy who does a whole interview saying "my sponsor" instead of Venom but drops Reebok name over and over. Terrible investment imo.
    <{nope}>
     
  9. blitzk

    blitzk Red Belt

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    Good for him!
     
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  10. juanM3

    juanM3 Purple Belt

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    So who is the sponsor then? You'd think he would plug them.

    Can't believe a single sponsor would pay a guy over $40k for an appearance on show that often gets like 500k viewers only.
     
  11. GordoBarraBJJ

    GordoBarraBJJ Gold Belt

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    Well come on now - there are those 25% off, one time use only, online only, expires in 30 days reebok coupons.
     
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  12. Rational Poster

    Rational Poster Scourge of the War Room

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    No one is watching Bellator.

    Sounds like Lyoto ripped some dudes off.
     
  13. LockardTheGOAT

    LockardTheGOAT Sherdog's Intellectual Savior

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    But he's still out there competing in the B leagues, so who cares?
     
  14. Loiosh

    Loiosh Detective Platinum Member

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    This deal was supposed to be good for fighters low on the food chain, fighters in the main event are theoretically getting paid enough, and they have proper sponsors that don't need the fighters modeling their products for cheap on the UFC platform. People always want more, and they always want more than they're getting.

    The Reebok uniforms are pretty mediocre and I miss fighters having a unique look, but I don't miss the parade of products in the octagon. It's stupid to assume the fighters are entitled to use the UFC platform. They aren't.

    Ten years ago I asked if a certain number would be an acceptable purse for preliminary fighters and even the staunchest supporters of pay increase agreed it would be, because they never expected it to happen. We surpassed that number a long time ago, but of course people are still complaining. Fighter pay for preliminary fighters has increased by an order of magnitude, but of course that isn't enough. That number is still rising, but it will never be enough.

    People love to complain.
     
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  15. Coexist

    Coexist Kuiper Belt

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    Lol, same shite was said about WEC and Strikeforce but you keep shillin'.
     
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  16. honzo

    honzo Brown Belt

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    Yea but how does his purse compare?
     
  17. Zeta Reticuli

    Zeta Reticuli Aluminati Belt

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    [​IMG]
     
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  18. in the liver

    in the liver Picogram Whore

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    its pretty short sighted to think that its a 60 second tv spot and thats it. how many times have these gifs been shared online? can you see the logo on his shorts?

    [​IMG]

    [​IMG]


    heres some of lyotos recent work -

    [​IMG]


    imagine that with the venum logo


    people will be seeing lyoto KO gifs 50 years from now
     
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  19. Swoliosis

    Swoliosis Black Belt

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    1 dollar to show and 1 dollar to post
     
  20. MMAart

    MMAart Black Belt

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    The UFC is not the NBA or NFL. Athletes in the NBA / NFL make millions in sponsors money. The UFC take most of the sponsorship money, and the fighters are left with chump change.
     

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