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There is some selection bias in the responses here. People who take the time to sign up and post on an MMA forum can certainly be fans for longer than five years, but I’ve already seen casuals come and go from the Conor era fans to those who started following during the pandemic when nothing else was on.
I know people who were fans of GSP but haven’t followed the sport since he retired.
I think the UFC model acknowledges that the casuals come and go that's why they are so focused on attracting the Gen Z market now with influencers.
I know people who were fans of GSP but haven’t followed the sport since he retired.
I think the UFC model acknowledges that the casuals come and go that's why they are so focused on attracting the Gen Z market now with influencers.