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both products are promoted based on story line/beefs/match ups/skills etc. you can say ones scripted which is true, but that doesnt take away from the fact that their promotion model for ppv is nearly identical, ufc fight pass, wwe network (even though wwe network will give you ppv's for a monthly fee, fight pass will not)
vince has also been in the business much longer than dana and has a grip on his target demographic/audience. ufc is still confused on who their audience is.
both promoters have made match up mistakes but its silly to put holm vs rousey for a multitude of reasons. mainly that holm isnt ready and that they are protecting r3 for however long that is. its funny how dana and ronda hate on floyd (dont get me wrong, i hate floyd too) but the ufc is covering up ronda and feeding her the easiest opponents so she wont lose.... in a sense doing the same that floyd does with his opponents.
It's still a retarded comparison. In wrestling, they can built up a guy as contender exactly how they want because they get to decide the outcome of his matches. If they had a guy like McGregor, they could ride his hype train to the bank again and again for 20 years if they wanted. MMA is completely unpredictable - McGregor could lose any fight vs the best in his division at any time and the UFC loses a shedload of potential profit. There is no point comparing mma to wrestling - you might as well compare it to the promotion of the new Star Wars movie.