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When Penn lost to Edger the UFC went down this road as to why to make rematches with Penn, Edger, Henderson. Other important fighters were not marketed and now even with a new champion nobody cares who and when he fights. UFC is close to doing it again with FW belt and maybe even WW and MW.
If their strategy backfires they will cut the roster by 100 fighter by the end of the year.
If their strategy backfires they will cut the roster by 100 fighter by the end of the year.