Francis is the most marketable (highlights, physique, life story, etc) current champion, of the top combat sports organization in the world, in the arguably most prestigious weight class usually associated with being the default “baddest man on the planet”.
He should be paid way more than anyone else currently in the UFC, should be marketed like crazy by the UFC, should be the biggest UFC star and treated accordingly.
I understand he’s not being the “company man” but IMO the way the UFC isn’t doing all of the above is just silly management and a real pity for Francis, because he only has a few years at the top left (at best and assuming his recovery from surgery is perfect).