It sure feels that way. I remember Gsp/Penn 2 and Anderson / Chael 2 being massively promoted and full of wolf tickets, but nowhere on this scale. They had the brawl, the off air footage. Unlike the other fights, there isn't anyone staying silent and taking the high road. Both guys are more than eager to talk shit and aggravate one another. I wish more championship fights had this much work put into their promotion. Regardless of who wins, the lead up to the fight was awesome to follow.